Over the past 50 years, levels of mobility have increased greatly, raising concern about increasing car use, and resultant implications of congestion and pollution. There has also been a paradigm shift in transport policies, from merely accommodating demand, to managing demand and reducing the need for travel.
Psychologists have been investigating what makes people use their cars vs. public transportation, shedding light on some of the mechanisms that could be used to encourage a switch. Here are just a couple….
How long does it actually take to commute using public transport?
Van Exel and Rietveld (2009) looked at the factors influencing the travel decisions of commuters in Amsterdam and found that the main thing keeping people in their cars was the perceived time it would take to complete their journey. Interestingly, car travellers’ perceptions of public transport travel time were further found to exceed objective travel time estimates by 46%. Van Exel and Rietveld conclude that if perceptions of travel time were more accurate, two out of three car travellers that currently do not see public transport as a realistic alternative would include it in their choice-set of travel options, and use it from time to time. This, and other, research highlights the need to address misconceptions about the time it takes to commute via public transport if we are to encourage people to travel via such means.
Not sure how long taking public transport will take you to reach the University? Travel South Yorkshire allows you to plan your journey and gives you an estimated journey time based on the time of the day you’re travelling.
Cars are bad vs. Public transport is good, which is the better motivator?
Beirão and Sarsfield Cabral (2007) observed that although awareness of the need to consider alternative transportation is created by information about negative environmental impacts (i.e. the cons) about using cars, in-of-itself such information tends to be insufficient to change people’s car-use behaviour. Their research indicates that campaigns aimed at reducing car use should instead focus on environmental benefits (i.e. the pros) of using public transport. Also, reducing the negative perceptions of public transport that some drivers have by having them experience using it first hand can be effective.
Fed up of queuing traffic and considering trying out public transport? Do you know that the University offers discounted ticketing scheme, offering discounted monthly travel passes to both students and staff?
More from the PEET tomorrow!
Van Exel, N. J. A., & Rietveld, P. (2009). Could you also have made this trip by another mode? An investigation of perceived travel possibilities of car and train travellers on the main travel corridors to the city of Amsterdam, The Netherlands. Transportation Research Part A: Policy and Practice, 43(4), 374-385.
Beirão, G., & Sarsfield Cabral, J. A. (2007). Understanding attitudes towards public transport and private car: A qualitative study. Transport Policy, 14(6), 478-489.